Interesting fact: To market his Good Humor Bars, Burt sent out a fleet of 12 chauffeur-driven trucks with bells to make door-to-door deliveries. The Good Humor Man was born.
In 1930, a New York businessman and investor by the name of M.J. Meehan acquired the national rights to the company by buying 75% of the shares.
During the 1950s and 1960s, the fleet of Good Humor trucks kept expanding, and the Good Humor Man became an institution. The tinkling of the truck's bell would attract kids of all ages, in search of the delicious ice cream on a stick.
The Meehan family owned the company until 1961 when it was sold to Unilever's U.S. subsidiary, the Thomas J. Lipton Company.
In 1976, when the company’s direct-selling business was phased out in favor of grocery stores and free-standing freezer cabinets, the trucks were parked for the last time.